Reben
coatings, feature — By Blaine Brownell on November 4, 2007 at 9:08 pmDeveloped by Japan-based Suzuran Corporation, Reben is an environmentally remediating paint made from 100 percent natural ingredients. Created as a response to sick-building syndrome and poor indoor-air quality, Reben emits no harmful volatile organic compounds and actually cleans the air.
The environmentally friendly coating, which means “alive” in German, is comprised of powdered Japanese washi paper, seaweed glue, scallop-shell powder, titanium dioxide, and natural pigments. Washi naturally controls humidity, absorbing moisture during the summer and releasing it during the winter. Scallop-shell powder prevents mold and bacteria growth, as well as flame-spread. Titanium dioxide acts as a photocatalyst, deodorizing the air and absorbing pollution when the paint surface is illuminated.
Despite its completely natural and edible composition, Reben is a durable coating that is preferable to wallpaper. Its textured surface conveys a plasterlike richness, and it is available in a variety of textures, colors, and integrated natural grasses. Reben has no chemical glues or dyes that would negate its positive effects.
Contact: YDNY, New York / JPHome.net.
Find more information in Transmaterial 2.
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I first learned of this product from Kazuyo Hayakumo, President of Sumaito Inc. in Japan. Yoshi Shiraishi with YDNY in New York intends to act as the U.S.-based product representative. Please contact yoshi@ydny.com for more information.
Just to be a bit anal – here via the Pingmag article – the German word for life would be Leben, and if you go for the adjective it should be lebendig.
Ah well, I guess Germany ought to be flattered that there are people after World War 2 who use our language because they think it’s nifty.
License this product for production in a couple of locations in the US, UNASUR and the EU, and get it into the distribution channel. This is a gold mine. Does YDNY have the distribution channel experience needed for an interior texture paint product?