Vinyl billboards are used nationwide as temporary banner advertisements and are usually discarded into landfills where they create toxic pollution. Upset by this wasteful practice, Nicola Freegard and Robin Janson founded Vy & Elle in 2002 in order to transform this landfill-bound material into durable and vibrant products.
The strength of PVC vinyl makes it an ideal material for reuse, and because of the different images printed on the vinyl, it’s even more interesting as a fabric. The material offers colorful graphics that take urban art into everyday living. Each bag and accessory item Vy & Elle makes is unique: with random colors and designs, every product made is different, offering a chance to carry a piece of art on a shoulder, in a pocketbook or in the home.
In 2006, Vy & Elle entered into an exclusive supplier licensing agreement with MMT for the supply of its billboard needs. MMT is the undisputed leader in the development of large, photographic digital graphics, and they emerged in 1987 with an innovative computer technology that replaced slower, less exact conventional methods. MMT’s national reach has enhanced vinyl pick-up and deliveries, and their relationships with well-known brands have broadened Vy & Elle’s palette of products.