Sensitive Floor
interactive — By Blaine Brownell on July 21, 2006 at 6:25 pmSensitive Floor is an interactive video floor projection that reacts to the way people walk on it. Developed by iO Agency, this new media for physical spaces transforms mundane floors into arresting communication tools. Sensitive Floor adapts effortlessly to different contexts and needs, such as retail, entertainment, exhibition, or advertising.
Available in a series of versions that are easily adaptable to different situations, Sensitive Floor can be hired for special events or permanently installed in a public building to create a spatially rooted media channel. Because its gamelike interface typically inspires enthusiastic responses, iO Agency dubbed the Sensitive Floor “the first interactive medium that makes you smile.”
Contact: iO Agency, Treviso, Italy.
Find more information in Transmaterial 2.


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3 Comments
this is a rip off of canadian technology that was developed years ago. i suppose imitation is the greatest form of flattery, but guys, don’t suggest you developed it. you may piss off the patent holders and end up in court, like the mob who is being nailed to the courthouse wall right now.
I’ve recently seen a similar system in Japan, installed at the Hanamidori Culture Centre in western Tokyo, a facility designed by Toyo Ito and Atelier Bow-wow. The system as installed, dubbed “SIMPLE”, has a way to go before it transcends gimmick status and acheives seamless interactivity. The position/motion sensor was pretty unreliable, and the floor projection was hard to read in the naturally lit space. I wasn’t that impressed.
The above comments notwithstanding, I am encouraged by these systems to imagine an architecture that uses a combination of sensitised surfaces and projection/sensor systems to create richly interactive spatial environments.
Is this the technology that is being used in the UK – I blogged about it here http://www.dailydooh.com/archives/447
if it is then I would be interested in hearing more from you about your plans. Gr8 product
http://www.dailydooh.com/